The Progressive Onboarding Blog
Onboarding A/B Tests – the math by example
In the previous post I ran through why it makes sense to run onboarding experiments and measuring them under an A/B or A/A/B methodology. I stuck to the qualitative principles and didn’t get “into the weeds” of the math. However, I promised to follow up with an explanation of statistical significance for the geek minded. →
Mobile Onboarding A/B testing simply explained
In earlier posts about Google’s and Twitter’s onboarding tips we mentioned they would absolutely be measuring the impact of Tips and Tours to get the maximum uplift of user understanding and engagement. One method is just by simply looking at your analytics and checking the click-thru rate or whatever other CTA (call-to-action) outcome you desired. →
Twitter’s Tip-driven feature discovery
On-boarding and Feature Discovery I’ve been on Twitter since 2008 but recently I exercised the nuclear option on my phone (243 apps installed is an occupational hazard) and Twitter got blown away with everything else. I hadn’t miss Twitter’s incessant neediness to catch my attention and didn’t reinstall it (or Facebook) for a while but (despite →
Google’s Progressive On-boarding with Tips/Tours
We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. You would think that Google have: Some of the best Product Managers and Product Designers Unlimited budget Analytics to →
Are you listening to user intent?
Are you trying to break into the music streaming sector? It’s tough to get in with huge investment already wrapped up in it and some massive players dominating the scene.. It’s probably just as competitive as your sector, right? 😀 We’re going to look at one player from the mobile music streaming sector. Meet “Deezer.” You →
5 reasons why tooltips are coming to mobile
The dreaded new feature carousel (that we discussed the downsides of in our last post) is disappearing. Newer apps have caught on and user onboarding is being done via simple tooltips that aim to educate users on a new feature or next step. By hitting them while they’re already engaged in the App, onboarding happens →
Are you just ticking the box?
When we interview product teams, they often tell us how they struggle to give new feature onboarding the attention it deserves. It seems that unless you have an army of developers, the coding part of promoting a new feature is usually the last job done. And when it’s done, there’s only time to design and →