The Progressive Onboarding Blog

Dec 1

onboarding: the precursor to viral growth

“Progressive On-boarding” is introducing new and unused features to users and one important part of a journey is to incentivize them to become a “sharer” or evangelist of your App/product – most Apps only get this when the user is: acquired activated/onboarded retained Some readers will recognize this as the first 3 steps of Dave McClures’


Nov 21

Mobile Tooltips: the unobtrusive UX pattern to deepen engagement

Remember Clippy? Perhaps you’d rather not! Clippy was Microsoft’s “Office Assistant” and became universally derided. Here are 5 reasons why people hated Clippy: Obtrusive – power users hated Clippy because it had patronizing suggestions. Distracting – the image at right (without the gun) is literally Clippy looking bored and wanting you to stop your job


Nov 11

Has Material Design nailed Mobile Tooltips?

I received a question from a recent uxdesign.cc post on Cognitive Overload in mobile app design. (It was a variant of my last post here). Has Material Design already answered the need for reducing cognitive overload? Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences. This initiative from Google


Oct 31

Cognitive Overload & Feature Discovery in Mobile UX

I’m a dabbler in matters of neuroscience and cognition, I listen/watch things from Sapolsky, Dennet, my kindle is loaded with Sam Harris, Metzinger and love to torture my Sunday breakfast partners about what our fear of snakes teaches us about App design. A little knowledge is dangerous, but can be applied to Mobile App design


Oct 17

10 Converting Mobile InApp Prompts

Mobile App user retention rate is <10%. That is largely attributable to not “Activating” user engagement quickly and at relevant times. If users don’t find utility and value from the product quickly, they rarely stick around. Figures for user churn are over 70% within first 3 days. To give your users the best chance of


Oct 10

The peculiar lure of launchers for App engagement

Cognitive overload in mobile Apps is a real problem for designers. My general rule-of-thumb for a well-designed mobile App is to assume the user’s IQ is halved. This is not intended as malicious or critical of users, its a recognition that mobile apps serve people on the run, getting out of cars, crossing streets –


Sep 26

Skype’s new look mobile onboarding

Given there are so many options these days for chat + voice, you may have already abandoned Skype. Facebook, WeChat, Slack, Hangouts are just some of the contenders and many of us have all these plus WhatsApp running concurrent threads. But its clear the Skype team want to change that and get back into the


Sep 8

The Design of Everyday Onboarding

I never know where to post these days and FOMO tells me I should be doing more on Medium, so over there is a post called The Design of Everyday Onboarding In the post I discuss a “down the rabbit hole” experience from this morning where I had nested tips from LinkedIn and Google within


Sep 6

Product Managers beware App Feature Complexity

When it comes to adding features to your App, Mobile App Product Managers would be millionaires if they got paid each time as opinionated colleague or even the developers said: “how hard would it be…” and “can’t you just…” I was reading a post from Kris Gale, VP Engineering at Yammer, on the First Round Capital blog


Aug 29

“Google style” trackable carousels in Pointzi

  Pointzi Carousel – swipe intro to your app from Pointzi – Mobile App Onboarding on Vimeo. I’ll admit we’ve been wrong about carousels and so we’ve now made available the ability to create rich carousels inside Pointzi. The benefits are: graphical environment to author and preview before release Easy HTML authoring, no need to