The Progressive Onboarding Blog

Oct 17

10 Converting Mobile InApp Prompts

Mobile App user retention rate is <10%. That is largely attributable to not “Activating” user engagement quickly and at relevant times. If users don’t find utility and value from the product quickly, they rarely stick around. Figures for user churn are over 70% within first 3 days. To give your users the best chance of


Oct 10

The peculiar lure of launchers for App engagement

Cognitive overload in mobile Apps is a real problem for designers. My general rule-of-thumb for a well-designed mobile App is to assume the user’s IQ is halved. This is not intended as malicious or critical of users, its a recognition that mobile apps serve people on the run, getting out of cars, crossing streets –


Sep 26

Skype’s new look mobile onboarding

Given there are so many options these days for chat + voice, you may have already abandoned Skype. Facebook, WeChat, Slack, Hangouts are just some of the contenders and many of us have all these plus WhatsApp running concurrent threads. But its clear the Skype team want to change that and get back into the


Sep 8

The Design of Everyday Onboarding

I never know where to post these days and FOMO tells me I should be doing more on Medium, so over there is a post called The Design of Everyday Onboarding In the post I discuss a “down the rabbit hole” experience from this morning where I had nested tips from LinkedIn and Google within


Sep 6

Product Managers beware App Feature Complexity

When it comes to adding features to your App, Mobile App Product Managers would be millionaires if they got paid each time as opinionated colleague or even the developers said: “how hard would it be…” and “can’t you just…” I was reading a post from Kris Gale, VP Engineering at Yammer, on the First Round Capital blog


Aug 29

“Google style” trackable carousels in Pointzi

  Pointzi Carousel – swipe intro to your app from Pointzi – Mobile App Onboarding on Vimeo. I’ll admit we’ve been wrong about carousels and so we’ve now made available the ability to create rich carousels inside Pointzi. The benefits are: graphical environment to author and preview before release Easy HTML authoring, no need to


Aug 22

Mobile App design and onboarding by SC Moatti

A little while ago I interviewed SC Moatti who has worked with companies like AirBnB on mobile UX. You can find the recording on iTunes and SoundCloud. In this episode, SC who is the best selling author of “Mobilized” shares some design wins and fails based on 3 rules of fullfilling the needs of Body,


Jul 25

Onboarding is the secret sauce powering viral loops

The accepted App funnel is: Acquisition Activation/Retention Referral Revenue In this post covers the relationship between onboarding and Referral. Onboarding generally is seen as the bridge from Acquisition to Activation and Retention. The goal is to get the user oriented in the App and get them to an “ah-ha” experience. In the past the prevailing


Jul 4

LinkedIn’s New Feature by targeted tip

Mobile Tips are everywhere. Just this morning,  I had a flashback to the whole journey that started Pointzi. I opened the LinkedIn App and there was an article about our good friend (and fellow 500Startups founder) Holly Cardew of PixC. Holly has always been generous of her time, her advise and is a great entrepreneur


Jun 22

It’s time Product Managers had better onboarding tools

Product managers are often seen as the CEO of their product who are navigating their way between the business, technology and user experience to deliver, as described by Marty Cagan a product that is “valuable, usable and feasible”. That’s a big job!   Surprisingly, there arn’t really any tools that “nail” that level of responsibility –