The Progressive Onboarding Blog

Dec 10

Medium’s Tips for teaching new user habits

When Medium replaced “Recommend” with “Claps” great confusion ensued. Here’s how Medium attempts to train us to understand the new feature. Whats the deal? Medium wanted to reward great stories more than good stories. But we’ve all been trained to Heart, Upvote, Like, and with a simple tap “Un-Like” – but that was too restricted for

Dec 6

Pointzi Native Carousels now available

Its pretty awesome how easy it is to deliver beautiful carousels in Pointzi without: needing to write code, just add our SDK needing to do an Appstore Release! You can also A/B Test different carousels to targeted groups to test which gives the best results. In this video you can see it takes seconds to

Dec 4

How a huge email app uses Coachmarks, Tips & Cards

Inbox is slowly replacing Gmail and it takes a little getting used to because it introduces a few new concepts that are powerful but not familiar. This is a classic case of being able to guide people to understand a concept and deepen their engagement. If they can understand a feature, they will get more

Dec 1

onboarding: the precursor to viral growth

“Progressive On-boarding” is introducing new and unused features to users and one important part of a journey is to incentivize them to become a “sharer” or evangelist of your App/product – most Apps only get this when the user is: acquired activated/onboarded retained Some readers will recognize this as the first 3 steps of Dave McClures’

Nov 21

Mobile Tooltips: the unobtrusive UX pattern to deepen engagement

Remember Clippy? Perhaps you’d rather not! Clippy was Microsoft’s “Office Assistant” and became universally derided. Here are 5 reasons why people hated Clippy: Obtrusive – power users hated Clippy because it had patronizing suggestions. Distracting – the image at right (without the gun) is literally Clippy looking bored and wanting you to stop your job

Nov 11

Has Material Design nailed Mobile Tooltips?

I received a question from a recent post on Cognitive Overload in mobile app design. (It was a variant of my last post here). Has Material Design already answered the need for reducing cognitive overload? Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences. This initiative from Google

Oct 31

Cognitive Overload & Feature Discovery in Mobile UX

I’m a dabbler in matters of neuroscience and cognition, I listen/watch things from Sapolsky, Dennet, my kindle is loaded with Sam Harris, Metzinger and love to torture my Sunday breakfast partners about what our fear of snakes teaches us about App design. A little knowledge is dangerous, but can be applied to Mobile App design

Oct 17

10 Converting Mobile InApp Prompts

Mobile App user retention rate is <10%. That is largely attributable to not “Activating” user engagement quickly and at relevant times. If users don’t find utility and value from the product quickly, they rarely stick around. Figures for user churn are over 70% within first 3 days. To give your users the best chance of

Oct 10

The peculiar lure of launchers for App engagement

Cognitive overload in mobile Apps is a real problem for designers. My general rule-of-thumb for a well-designed mobile App is to assume the user’s IQ is halved. This is not intended as malicious or critical of users, its a recognition that mobile apps serve people on the run, getting out of cars, crossing streets –

Sep 26

Skype’s new look mobile onboarding

Given there are so many options these days for chat + voice, you may have already abandoned Skype. Facebook, WeChat, Slack, Hangouts are just some of the contenders and many of us have all these plus WhatsApp running concurrent threads. But its clear the Skype team want to change that and get back into the