The Progressive Onboarding Blog

Apr 21

Feature Prioritization and roadmapping

Previous posts have discussed roadmap prioritization, delusions/biases and methods like RICE to reduce bias when deciding what features to add to your Product. With that in mind, I was browsing a Y-Combinator interview with Brian Donohue, the President of Instapaper, acquired by Pinterest. I thought it was worth sharing. What Brian provided a simplified prioritization


Mar 31

Onboarding and 10 perilous Off-ramps

Conversion and Activation Acquisition is not the problem. Just ask the insiders at Clash of Clans, Slack or Fortnite! If you have cracked Activation [or conversion], Retention and Revenue then your marketers crank up acquisition spend – much easier said than done, but at that stage the financial equation says that if you ramp spend


Dec 18

When should a startup get dedicated product management?

Steen Anderssen sat down with me for a fireside in front of around 200 Product Management folks. I asked the question: “When should a startup get dedicated Product Management?” This short video provides some surprising insight into how Atlassian thinks and how the founders remain in contact with product vision regardless of how large the


Dec 18

7 Product Management Anti-patterns

Here is a recent Medium guest post I did for the Product Management insider.  The 7 Product Management anti-patterns are not the complete-forever-last-word, but worthy of note when you are roadmap planning — the list originally was a tweet I made distilled from the series I’m writing here on cognitive biases in roadmap planning — the tweet was flippant and fun


Nov 20

Podcast: Steen Andersson – Head of Product at Atlassian

Steen is Head of Product Management at Atlassian. He was Google Drive’s Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. In this podcast we are talking how Atlassian grows


Nov 16

Getting Product Market Fit – Part 3: Cognitive Bias in Roadmap Prioritization

If you are a Product Manager, understanding the bugs in you and your colleague’s brains may hinder your roadmap. A common bug is bias. In an earlier post in this series, we hinted at biases in product decisions – these are manifold and critical to understand because any one may be a game-changer for product-market


Oct 29

Getting Product Market Fit – Part 2: Avoiding Feature Delusion and Biases

In this part Elliot and I discuss the role of founders as product managers. Because the skills of Product Managers are not well understood, it doesn’t exist as a job role in the start of a company. So the founders take on the role – at the same time founders are often great, charismatic sales


Oct 28

Getting Product Market Fit – Part 1: Founder Market Fit

We are involved with Product Managers globally but we’re in a Sydney startup community of a few hundred companies in one building! Its an amazing place of learning and serendipity. Some of these startups are building the future and this short series of posts dives deep on recurring challenges we hear. This first post is


Oct 16

Compare: User onboarding in 2 Meditation apps

I was listening to a podcast recently with the founder of Headspace a popular meditation App. I’d not used the App but many people I know have – what amazed me on the podcast was that it was mentioned their revenues exceed $100M – it appears that the sector is big business! I downloaded a


Oct 12

How Google Home educates on a new user interface

Our house is one of those connected places and we chose Google Home as the backbone. Around the house are lightbulbs that turn-on and off with voice commands. We also have several audio and video Chromecasts that do things like play the current episode of “the innocents” on voice command. All this is done via